Facebook for WooCommerce is an official plugin from Meta that seamlessly connects your WordPress – WooCommerce store with Facebook’s business platform. With this plugin, you can easily synchronize your products and add eCommerce events to your Facebook business account.
One of the significant features of this plugin is the ability to filter your product catalog with tags. Previously, this was not possible, but now you can use the custom_label_0 field in product details to pass tags in the feed that synchronizes WooCommerce with the Meta product catalog. If you have multiple tags for a product, they will be displayed with a space between them, making it easier to filter products based on specific tags.
Using the filter product catalog with tags feature is incredibly useful for businesses looking to optimize their Facebook advertising campaigns. By tagging your products with specific keywords, you can target your ads to the right audience, resulting in higher conversion rates and more significant returns on your advertising spend.
Overall, Facebook for WooCommerce is a powerful tool for any eCommerce business looking to integrate their store with Facebook’s platform. By utilizing the filter product catalog with tags feature, you can take your advertising campaigns to the next level and reach the right customers at the right time.